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Roku ARPU flies past $28Roku ARPU flies past $28

Roku ends 2020 with 51.2 million active accounts, maintaining a small edge over Amazon's Fire TV platform.

Jeff Baumgartner

February 18, 2021

4 Min Read
Roku ARPU flies past $28

Roku saw gains across the board in Q4, including a 24% boost in average revenues per user (ARPU) that bumped that total to $28.76.

Roku attributed the ARPU surge to rising per-user engagement, investments in streaming channel distribution, content promotions and billing and advertising capabilities.

Mirroring prelim results announced last month, Roku surpassed 50 million active accounts, ending last year with 51.2 million. Roku added 14.3 incremental active accounts for all of 2020.

Figure 1: Reach and streaming hours at The Roku Channel, an offering that is supported on multiple streaming platforms outside the Roku universe, are growing at 2x the rate of Roku's own streaming platform, the company said. Reach and streaming hours at The Roku Channel, an offering that is supported on multiple streaming platforms outside the Roku universe, are growing at 2x the rate of Roku's own streaming platform, the company said.

That total kept Roku ahead of Amazon's Fire TV platform, which has about 50 million active accounts, as well as other rivals like Google and Apple, and TV manufacturers such as Samsung (Tizen) and LG Electronics (webOS) that have developed their own streaming platforms. Comcast is also looking to get into the mix as it pursues a smart TV strategy and other out-of-footprint opportunities for its X1 and Flex platforms.

Roku engagement time was also up, as users tapped its platform to stream 17 billion hours of content in Q4, up 55% year-over-year.

Total Q4 revenues hit $649.9 million, led by a fast-growing Platforms business that encompasses advertising, subscription revenue sharing and license fees from TV makers that use the Roku operating system. Roku's Platforms piece saw revenues jump 81%, to $471.2 million. Streaming player revenues ticked up 18%, to $178.7 million.

Staying with content, The Roku Channel, a streaming aggregation service featuring both free, ad-supported content and access to subscription apps, ended Q4 with a reach of 63 million people, up more than 100% year-over-year. Roku said it intends to introduce content from the Quibi catalog to The Roku Channel later this year. Roku secured the global distribution rights for Quibi's short-form, premium catalog in January.

Roku's investor letter (PDF) did not make note of plans to develop and produce exclusive original content, but recent job postings indicate that it will be part of the plan going forward.

Roku shares were up $18.81 (4.15%) to $471.80 each in after-hours trading Thursday.

Light Reading will have more on Roku's results after today's earnings call.

Update: The exclusive, multi-year Quibi deal is a good fit for The Roku Channel's advertising VoD business, and is also the kind of agreement that Roku would not have been able to forge a couple of years ago, Roku founder, chairman and CEO Anthony Wood said on Thursday's call.

Wood didn't take the bait when asked if the Quibi agreement was a one-off or indicative or a broader plan to develop original content for Roku's platform, noting only generally that Roku is looking to expand how and where it sources content for its platform.

Wood also shrugged off a suggestion that adding Quibi to the mix will drive "channel conflict" with its other content partners.

"We don't view it that way," he said, noting that Roku is merely a content distribution platform that helps content owners of all shapes and sizes monetize their content. "There are only so many companies with the scale and expertise to launch a correct direct-to-consumer business," he added.

Roku was also pressed as to why an advertiser would want to buy ad time through Roku directly rather than go direct to a Hulu or Peacock that will also end up streaming content on Roku's platform. Scott Rosenberg, SVP and GM of Roku's Platform business, said it's a "both/and, not either/or" proposition for advertisers, but allowed that some advertisers might have broader deals with programmers that cover their traditional TV and streaming services.

Related posts:
Comcast hints at out-of-footprint plans for Flex Roku deals for Quibi's content Roku sizing up plan to develop original content AWS chief Jassy to succeed Bezos as Amazon CEO — Jeff Baumgartner, Senior Editor, Light Reading

About the Author(s)

Jeff Baumgartner

Senior Editor, Light Reading

Jeff Baumgartner is a Senior Editor for Light Reading and is responsible for the day-to-day news coverage and analysis of the cable and video sectors. Baumgartner, who previously had served as Site Editor for Light Reading Cable from 2007-2013, was most recently Senior Content Producer-Technology at Multichannel News, heading up tech coverage for the publication's online and print platforms, and was a regular contributor to Broadcasting & Cable, a sister publication to Multichannel News. Baumgartner was named to the 2018 class of the Cable TV Pioneers.

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