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Look What Eyespotted

Eyespot remixes Sony BMG

Phil Harvey

February 14, 2007

2 Min Read
Look What Eyespotted

5:35 PM – The folks at Eyespot Corp. are up to a little more than meets the eye.

This link -- http://upload1.musicbox.sonybmg.com -- forwarded by a friend, confirms at least one of Eyespot's still-unannounced white label customers as Sony BMG. But this link -- http://mashup1.musicbox.sonybmg.com/search?cmd=Gallery&type=recentMixes shows the actual application at work, giving Chris Daughtry fans a chance to remix his latest video.

[Ed. note -- This post was updated at 2:00 PM ET, 2/15/06, to reflect a new link to the Sony BMG site.]This whole deal is interesting because Brightcove Inc. has been powering Sony BMG's Musicbox Video feature all by itself since June. Now it needs some help. How very Web 2.0.

But it also says something more about Eyespot, which I used to think of as a sort of dark match Jumpcut.

Not all of Eyespot's business is out in plain sight. The company sells a fully hosted service to other companies that want to create a social network around a brand, product, community, or whatever.

And by "solution", I mean all the Web hosting, transcoding, video editing software -- everything that performs the work of taking several different pieces of digital content and creating a totally new file on a server somewhere.

Take a look at what Sarkissian Mason built for NikeMashup.com and you'll get a sense of what Eyespot is aiming to do for some of the world's biggest brands.

If you ask Eyespot.com, they'd probably say the whole point of their main site is to be a sort of laboratory -- a brochure to the public. As so many video sharing sites are saying these days, they want to power a large social networking site as opposed to actually becoming one.

— Phil Harvey, Person of the Year, Light Reading

About the Author(s)

Phil Harvey

Editor-in-Chief, Light Reading

Phil Harvey has been a Light Reading writer and editor for more than 18 years combined. He began his second tour as the site's chief editor in April 2020.

His interest in speed and scale means he often covers optical networking and the foundational technologies powering the modern Internet.

Harvey covered networking, Internet infrastructure and dot-com mania in the late 90s for Silicon Valley magazines like UPSIDE and Red Herring before joining Light Reading (for the first time) in late 2000.

After moving to the Republic of Texas, Harvey spent eight years as a contributing tech writer for D CEO magazine, producing columns about tech advances in everything from supercomputing to cellphone recycling.

Harvey is an avid photographer and camera collector – if you accept that compulsive shopping and "collecting" are the same.

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