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Optimum Lightpath's new marketing campaign encourages businesses to Lightpath's more reliable and efficient Metro Ethernet voice and data services
October 19, 2005
JERICHO, N.Y. -- Optimum Lightpath®, the business telecommunications services division of Cablevision Systems Corporation (NYSE: CVC), today announced an aggressive new marketing campaign that encourages businesses across the New York metropolitan area to switch to Lightpath's more reliable and efficient Metro Ethernet voice and data communications services, by raising awareness of the dramatic cost savings possible through Metro Ethernet and lowering existing barriers to converting to the new technology.
The "Switch Now and Save Thousands" campaign articulates the unsurpassed reliability and performance Optimum Lightpath delivers with its Carrier Grade Ethernet service – while addressing conversion costs through an offer to assume these costs while also paying for the necessary fiber link to the business location, incentives that could be worth more than $30,000 to each business customer.
Featuring video, Internet and direct-mail components, the campaign emphasizes Optimum Lightpath's 17-year history of reliability and its ability to use Metro Ethernet to dramatically improve performance and lower ongoing communications costs charged by legacy telephone service providers.
"An analysis of business telecommunications costs on Long Island alone shows that businesses with more than 20 employees are currently overspending on communications services by more than $200 million per year," said Dave Pistacchio, executive vice president and general manager of Optimum Lightpath. "Ninety-five percent of businesses around the world already use Ethernet to enable their computers to communicate with each other. Metro Ethernet extends the simplicity of this technology from the local to the wide area network, making it easier, more reliable and far more efficient for companies to deploy mission-critical applications that require large amounts of bandwidth."
Optimum Lightpath
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