Comcast WiFi for Business Goes Live

New managed WiFi offering shows how serious Comcast is about the business services market.

Mari Silbey, Senior Editor, Cable/Video

January 26, 2016

2 Min Read
Comcast WiFi for Business Goes Live

Comcast's new WiFi Pro service is now live.

First uncovered by Light Reading in November, the managed WiFi service officially launched today with features to support both employee and guest networks at business locations. Comcast Corp. (Nasdaq: CMCSA, CMCSK) is also offering options for controlling how bandwidth is allocated, setting content filters and defining rules for guest access. WiFi Pro users can create custom splash pages for marketing purposes and manage network configurations from either a mobile app or online portal. (See Telcos Beware: New Comcast WiFi Product Close to Launch.)

The new service is designed for both small and midsized businesses as well as large enterprises.

Why it matters
The cable industry is relying on the growth of business services to combat video declines and increasing broadband market saturation. The move into managed WiFi offerings is a natural extension of cable operators' existing WiFi hotspot efforts, and for Comcast, it's a must-have as the company begins its push into the large enterprise sector.

For more on wireless networking trends, visit the cable WiFi channel here at Light Reading.

It's also worth noting that Comcast is working to bring together the top cable operators in the country in a collaborative effort to pursue enterprise customers. That suggests that any managed WiFi offering made available by Comcast could potentially even trickle down into customer engagements managed by other cable operators.

Relevant statistics:

  • Cable business services are growing at an annual rate of about 20%, but they still only make up about 10% of cable revenue today. (See Moffett: Business Services Critical to Cable Growth.)

  • The large enterprise sector is worth up to $15 billion in the US, but cable operators currently own less than 1% of that total. (See Top MSOs Team for National Enterprise Push.)

  • According to a Tech Pro Research study cited by Comcast, 74% of business are using or plan to use bring-your-own-device (BYOD) policies, which can have a dramatic impact on business WiFi management.

— Mari Silbey, Senior Editor, Cable/Video, Light Reading

About the Author(s)

Mari Silbey

Senior Editor, Cable/Video

Mari Silbey is a senior editor covering broadband infrastructure, video delivery, smart cities and all things cable. Previously, she worked independently for nearly a decade, contributing to trade publications, authoring custom research reports and consulting for a variety of corporate and association clients. Among her storied (and sometimes dubious) achievements, Mari launched the corporate blog for Motorola's Home division way back in 2007, ran a content development program for Limelight Networks and did her best to entertain the video nerd masses as a long-time columnist for the media blog Zatz Not Funny. She is based in Washington, D.C.

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