BT Fusion Revival?

Next-gen Fusion looms

Michelle Donegan, Contributing Editor, Light Reading

April 8, 2008

1 Min Read
BT Fusion Revival?

1:00 PM -- BT Group plc (NYSE: BT; London: BTA) is still banging away at trying to make Fusion work in the U.K. After more than two years, the dualmode, GSM/WiFi, fixed/mobile convergence service has just about 50,000 customers. (See Gateway Key to BT's Fusion Flop, BT's Flat Fusion , BT Goes Blue, and BT Launches Fixed/Mobile Phone.)

Now BT is cooking up a next-gen Fusion with new BlackBerry-like devices that will be introduced in the next few weeks.

"These devices are similar to BlackBerries and so our strategy is to make broadband more mobile than ever," said a BT spokeswoman in an emailed statement. "It also makes sense as consumers are increasingly using sites such as Facebook and MySpace and so want access to these sites wherever they are."

She would not reveal further details about the handsets, such as whether they will use UMA technology.

"Fusion is very much alive and kicking," she said.

But is Fusion really a service that should be revived?

— Michelle Donegan, European Editor, Unstrung

About the Author(s)

Michelle Donegan

Contributing Editor, Light Reading

Michelle Donegan is an independent technology writer who has covered the communications industry on both sides of the Pond for the past twenty years.

Her career began in Chicago in 1993 when Telephony magazine launched an international title, aptly named Global Telephony. Since then, she has upped sticks (as they say) to the UK and has written for various publications, including Communications Week International, Total Telecom, Light Reading, Telecom Titans and more.

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