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BT Finds Gaming Partner

BT agilemedia teams up with Zone4Play to offer a range of participation TV games for broadcasters, production companies, and service providers

November 7, 2005

2 Min Read

LONDON -- BT agilemedia, the UK's leading provider of participation media services, announced it has teamed up with Zone4Play Inc. (OTCBB:ZFPI - News), an established developer of interactive software and technology for the betting and gaming industry, to offer a range of Participation TV games for broadcasters, production companies and service providers.

Known as Participation TV Gaming, TV channels will be provided with live or pre-recorded programming allowing viewers three simple options - 'play for a prize', 'play for fun' or 'place real bets'. Games range from Sudoku to traditional casino games such as roulette, blackjack or poker. The games can be fully incorporated into original formats or simply played out under a TV channel brand. Viewers at home simply play the games by using the keypad on their home phone or mobile phone.

Zone4Play, will provide the gaming engine, the games and integration to television production systems. BT agilemedia will provide the interactive voice response (IVR) and SMS infrastructure as well as the premium rate call and SMS revenue stream.

"We've seen viewers' appetite for TV quizzes and competitions grow dramatically over the past year or so," said Jeremy Hallsworth, chief executive of BT agilemedia. "We are responding to this demand by offering broadcasters, TV companies and service providers a variety of interactive games which they can offer viewers. Participation TV Gaming provides an additional revenue stream, which is critical in this increasingly competitive market. We are pleased to work with Zone4Play because of their record in delivering innovative gaming services and experience in working with television companies."

Shimon Citron, Zone4Play's chief executive officer commented: "Participation TV gaming is an area of our business we are extremely excited about and we consider our offer to be truly best of breed. BT agilemedia is recognised as the innovator for Participation Media in the UK and have a track record for delivering the solutions that supported the explosion of TV voting, TV quizzes and TV competitions. We believe that a close relationship with BT agilemedia is key to making TV Gaming a success in the UK."

BT Group plc

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