AlcaLu Goes to Hollywood

10:45 AM Alcatel-Lucent has ventured into Hollywood thriller territory to publicize its next IP product launch

June 21, 2011

1 Min Read
AlcaLu Goes to Hollywood

10:45 AM -- Alcatel-Lucent (NYSE: ALU) is set to announce what it's calling a "groundbreaking innovation in Internet Protocol (IP) technology" that will "advance the future performance of the Internet" during a live webcast on June 28.

Far more interesting, though, is the direction the vendor's marketing department has taken to publicize the launch.

It has produced a near two-minute mini movie, akin to a trailer for a Hollywood blockbuster, complete with dramatic tension-building music and some quite, er, riveting acting. It has dubbed its mini movie Top Secret Speed.

You can view it below, but you have been warned -- make sure you're sitting down when you watch it, otherwise you may injure yourself. I know I nearly did ...

For me, at least, the actual product can only be an anti-climax. (Sorry, Basil.)

— Ray Le Maistre, International Managing Editor, Light Reading

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