Smash-Me Bernie

Work out your rage over the financial crisis... for only $99.95

February 17, 2009

1 Min Read
Light Reading logo in a gray background | Light Reading

3:45 PM -- At this year's American International Toy Fair, happening now in New York, one company has introduced "Smash-Me Bernie," a "Madoff lookalike doll that wears a devil-red suit and carries a pitchfork," the Associated Press reports. Conveniently, the doll comes with a hammer so you can take out all of your economic rage on the hunk of plastic.



Oddly, just like the real Bernie, the toy is a huge ripoff: It costs $99.95.

Which leads me to suspect that ModelWorks, the company behind the figurine, perhaps hasn't done much research on its target audience.

— Red Panda, Light Reading

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