RCDb Renamed Watchwith

Related Content Database changes company name to Watchwith

March 20, 2012

1 Min Read

SAN FRANCISCO -- Related Content Database, Inc. (RCDb) is pleased to announcea corporate name change to Watchwith® and the launch of the Watchwith Platform-as-a-Service (PaaS)product offering. The company is also unveiling a new logo, a new website at watchwith.com, andtoday announces the opening of its beta developer program for the Watchwith Platform™. TheWatchwith Platform enables television, film and advertising content owners to maximize the value oftheir content. By adding a layer of time-based metadata to their programming, content owners canbuild new business models and drive consumer engagement with program related content acrossmultiple connected devices. The Watchwith Platform’s web-based console enables time datamanagement from creation to delivery. Watchwith enables content owners to create new licensablerelated content properties that will generate profits across media far into the future.

“Our new name reflects our mission, to create a world where every frame of film and television is richin amazing opportunities,” said Zane Vella, chief executive of Watchwith. “The Watchwith Platformprovides the essential foundation for time-data event creation, integration, control, syndication andmeasurement. Content owners and developers can now dimensionalize and add value to everymoment of their movies, television programs and advertising.”


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