Nokia Has to Rock Its World

6:20 PM Whatever it does tomorrow at Nokia World, it just has to be good

Michelle Donegan, Contributing Editor, Light Reading

October 25, 2011

2 Min Read
Nokia Has to Rock Its World

6:20 PM -- Wednesday is the big day for Nokia Corp. (NYSE: NOK) and CEO Stephen Elop. At the annual Nokia World gathering in London, the Finnish phone maker is expected to officially unveil the first devices based on Microsoft Corp. (Nasdaq: MSFT)'s Windows Phone -- the operating system on which Nokia has staked its future.

Even though expectations have been set by reports and photos that emerged earlier this week of leaked specs for three new Nokia Windows phone devices, the pressure is still on for Nokia to deliver a device that's amazingly good. (See Euronews: Nokia Windows Phone Details Leaked.)

Indeed, Gartner Inc. Research VP for Consumer Technologies and Markets Carolina Milanesi said what she wants to see at Nokia World is, "a good first device on [Windows Phone], a good uptake in developers interest" and she wants to hear more about the company's strategy for 2012.

"It just needs to show a good product that consumers are interested in buying," she said in an emailed response to Light Reading Mobile. "Facts speak louder than voice."

And here's what she meant by "good product": It would need to have "good integration of maps; fast and precise touch user interface; and a good browsing experience; and all at a price that is below 450 euros."

Got that, Nokia?

"If the pictures we have seen on the Internet are correct, then the body of the new [Windows Phone] is the same as the N9, which is a stunning piece of hardware," she added.

Milanesi said she did not think Nokia would be too late to the market with its Windows Phone devices. But she expected to see more differentiation from Nokia on the Windows platform with the next release, code-named Apollo.

— Michelle Donegan, European Editor, Light Reading Mobile

About the Author(s)

Michelle Donegan

Contributing Editor, Light Reading

Michelle Donegan is an independent technology writer who has covered the communications industry on both sides of the Pond for the past twenty years.

Her career began in Chicago in 1993 when Telephony magazine launched an international title, aptly named Global Telephony. Since then, she has upped sticks (as they say) to the UK and has written for various publications, including Communications Week International, Total Telecom, Light Reading, Telecom Titans and more.

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