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LR Launches 'Light Pages' Directory

On-line guide links 850,000 readers to the product information they need, in the shortest time possible

March 29, 2002

2 Min Read

NEW YORK -- Light Reading (www.lightreading.com), thepremier resource for news and analysis of next-generation networks,today launched the “Light Pages” directory – a guide to the technologiesand vendors that form the axis of the optical networking industry. Light Pages is based on an entirely new directory model. Rather thanhosting product data on the Light Reading site (the standard “buyer'sguide” approach), the Light Pages directory is designed to lead buyersto the product information on vendors’ own Websites. “Light Reading recognizes that the most detailed product informationexists out there on the Internet – on the Websites that companies havebuilt themselves – and the Light Pages directory is designed from theground up to link our 850,000 readers to that information in theshortest time possible,” says Stephen Saunders, one of Light Reading’sfounding editors. “Traditional print buyer’s guides are out of date before they come out,but the Light Pages’ Web-based design means that the information withinit is always au courant,” says Warren Hultquist, Director of WebOperations at Light Reading. “Plus, we don’t have to chop down a bunchof trees in order to publish it.” The Light Pages is promoted on the Light Reading home page. To make iteasier for users to find the companies and product data they need, thedirectory allows them to parse their searches according to a variety ofparameters. These are carefully designed to make sense of bewilderinglycomplicated next-generation networking technology. In fact, they’rebased on the same definitions used in Light Reading’s own definitiveOptical Networking Taxonomy – which has been downloaded more than 1million times since it was first published in February 2001. More than 300 companies are already listed in the Light Pages directory.A standard listing is free. Light Reading also has developed a number ofpaid packages that allow vendors to increase the number of potentialcustomers that come to their site.

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