Are You Ready for Some Football?

2:00 PM Sprint and Verizon aim to get fans closer to Draft Day coverage and NFL offseason hijinks

Sarah Thomas, Director, Women in Comms

April 15, 2010

1 Min Read
Are You Ready for Some Football?

2:00 PM -- If you are a diehard football fan [ed. note: I pretend to be], then you’ll be happy to know Verizon Wireless and Sprint have you covered while you're on-the-go. Both carriers unveiled NFL-related mobile apps this week, just in time for next week’s draft.

Verizon’s NFL Mobile app includes detailed profiles of NFL players and prospects, team updates, mock drafts, and content pulled from the NFL network, along with live coverage of the draft. VZW has also promised to add training camp updates and preseason tilts to the app, optimized for select VZW smartphones, including the Motorola Droid, BlackBerry Storm2, and Samsung Rogue.

Verizon’s football app is the first NFL mobile offering to come from its four-year exclusive sponsorship agreement with the NFL -- an agreement that The Wall Street Journal believes to be worth around $720 million.

Sprint’s new Sprint Football Live app will broadcast live coverage of the draft for any subscriber with a data plan and includes a live draft tracker, in-depth profiles, and analysis. Sprint also enlisted projected top picks Sam Bradford and Ndamukong Suh to write exclusive, behind-the-screens blogs for Sprint subscribers.

Ball’s in your court, AT&T. Or something like that.

— Sarah Reedy, Senior Reporter, Light Reading Mobile

About the Author(s)

Sarah Thomas

Director, Women in Comms

Sarah Thomas's love affair with communications began in 2003 when she bought her first cellphone, a pink RAZR, which she duly "bedazzled" with the help of superglue and her dad.

She joined the editorial staff at Light Reading in 2010 and has been covering mobile technologies ever since. Sarah got her start covering telecom in 2007 at Telephony, later Connected Planet, may it rest in peace. Her non-telecom work experience includes a brief foray into public relations at Fleishman-Hillard (her cussin' upset the clients) and a hodge-podge of internships, including spells at Ingram's (Kansas City's business magazine), American Spa magazine (where she was Chief Hot-Tub Correspondent), and the tweens' quiz bible, QuizFest, in NYC.

As Editorial Operations Director, a role she took on in January 2015, Sarah is responsible for the day-to-day management of the non-news content elements on Light Reading.

Sarah received her Bachelor's in Journalism from the University of Missouri-Columbia. She lives in Chicago with her 3DTV, her iPad and a drawer full of smartphone cords.

Away from the world of telecom journalism, Sarah likes to dabble in monster truck racing, becoming part of Team Bigfoot in 2009.

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