Microsoft Corp. (Nasdaq: MSFT) is teaming up with The Nielsen Co. to measure how many viewers that see an online ad for a TV program tune in to the show. Their Television Online Effect pilot program kicks off Aug. 1.
Time Warner Cable Inc. (NYSE: TWC) will soon face new competition in Hawaii, after the state issued a 15-year cable franchise to phone company Hawaiian Telecom.
Verizon Communications Inc. (NYSE: VZ)'s FiOS TV launched SWRV, the interactive music video network from Music Choice that allows subscribers to control content through the Web and mobile devices.
Consumer advocate Ralph Nader is pressuringCisco Systems Inc. (Nasdaq: CSCO) to increase the dividends it pays shareholders, telling CNBC Monday that the company is "sitting on $43.5 billion in cash."