Sponsored By

Comcast Starts to Roll Free Speed UpgradesComcast Starts to Roll Free Speed Upgrades

Starting in its West division, Comcast has raised the downstream speeds on tiers that 85% of its customers in the region subscribe to.

Jeff Baumgartner

September 23, 2019

3 Min Read
Comcast Starts to Roll Free Speed Upgrades

In what is expected to be the start of a nationwide upgrade initiative, Comcast has begun to deploy free downstream speed bumps for its most popular broadband service tiers in Oregon and Southwest Washington and other parts of the operator's West division.

By tier, here's how the downstream speed upgrades stack up: Performance: 60 Mbit/s to 75 Mbit/s. Performance Pro: 150 Mbps to 175 Mbps. Blast!: 250 Mbit/s to 275 Mbit/s. Extreme: 400 Mbit/s to 500 Mbit/s. Comcast, which also offers 1 Gbit/s downstream speeds across its fully deployed DOCSIS 3.1 network, said roughly 85% of its customers in the Oregon/SW Washington region subscribe to either Performance, Performance Pro, Blast! or Extreme. The speed upgrades apply to Comcast broadband services that are bundled with other cable services or bought on a stand-alone basis, the company said. Customers in that region who lease a gateway from Comcast will automatically receive the speed upgrades without a modem rest. Those who purchased a modem on their own will need to go online to see if their model is eligible for the faster speeds. Comcast's latest free speed upgrade is underway in the MSO's West division before being phased in across its US cable service footprint. Why this matters
The phased-in upgrade is the latest in a long string of speed increases, particularly in the downstream direction, that Comcast has initiated in recent years to stay ahead of bandwidth demand as consumers connect more and more devices onto their home networks. Speaking at a presser last week, Matt Strauss, EVP of Xfinity Services at Comcast Cable, noted that Comcast has increased broadband speeds 17 times in the past 18 years. As a point of historical reference, downstream speeds for Comcast's Blast! tier maxed out at 16 Mbit/s back in 2008. Comcast will also use the speed bumps to help drive more value into its more popular tiers and attempt to keep key broadband ARPU levels in check. The MSO will also raise speeds to help gain and retain its share of broadband subscribers in its footprint against DSL and FTTP competitors, as well as emerging 5G-based fixed wireless offerings being pitched as in-home broadband alternatives. Comcast, which ended Q2 2019 with 25.63 million residential broadband subs, is on track to bring on well over 1 million broadband net adds in 2019, maintaining a pace that it has kept up for the past 13 years, Strauss said. Related posts:
Comcast Broadband, Mobile Growth Engines Keep Purring US Broadband Sub Gains Slow to 370K in Q2 2019 US Broadband Subscriber Slowdown Could Spark ARPU Gains Study Crashes Broadband's ARPU Party Comcast Wraps Up DOCSIS 3.1 Rollout Broadband Incumbents Should Be 'a Little Bit Nervous' About Starry – Analyst Verizon Promises Overhauled Fixed Wireless 5G Service Later This Year — Jeff Baumgartner, Senior Editor, Light Reading

About the Author(s)

Jeff Baumgartner

Senior Editor, Light Reading

Jeff Baumgartner is a Senior Editor for Light Reading and is responsible for the day-to-day news coverage and analysis of the cable and video sectors. Baumgartner, who previously had served as Site Editor for Light Reading Cable from 2007-2013, was most recently Senior Content Producer-Technology at Multichannel News, heading up tech coverage for the publication's online and print platforms, and was a regular contributor to Broadcasting & Cable, a sister publication to Multichannel News. Baumgartner was named to the 2018 class of the Cable TV Pioneers.

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like