Altice is amping up its profile as a global telecoms company.

May 23, 2017

3 Min Read

WOERDEN, Netherlands -- Altice NV (Euronext: ATC, ATCB) today announces a new unified global strategy, representing a new step in the Group’s evolution to strengthen its industrial and operational platform. This follows Altice’s transformation into a leading transatlantic telecoms, content and advertising company serving more than 50 million customers around the world.

To epitomize this evolution, Altice announces today its new global and multi-local branding strategy: The transformation from a holding company with a collection of different assets and brands around the world, to the establishment of one unified global group with one single brand – Altice – that reflects the international and digital nature of its business while reinforcing Altice’s multi-local knowledge and experiences.

Following 15 years of innovations, acquisitions and growth based on the vision of one entrepreneur – Patrick Drahi – this step unites and strengthens Altice’s businesses, which share one telecoms-content-advertising strategy, one execution model, and one common mission.

Altice Global Brand Creation and Details

To support the transition to one unified brand, Altice has worked with Publicis Groupe and the U.S. operations of design agency Turner Duckworth to create a new brand campaign inclusive of a new identity and new logo. The pillars of the new brand identity embody Altice’s global and local dimensions in telecoms, content and advertising.

The New Altice Identity & Logo: The Path

The logo is a path; it is open and free of any borders or background, intended to represent Altice’s timeless aspirations to continuously innovate and reinvent the future to meet customers’ evolving needs. It reinforces the strength of the Altice brand, and the path which Altice and its customers take together to experience the future.

The Altice Corporate Tagline: Together Has No Limits

The tagline proclaims the Altice vision: that when we come together, there’s nothing we can’t achieve. “Together” because combinations are in Altice’s DNA – global and local; America and Europe; technologies and talent; telecoms, content and advertising; services and products.

Benefits of One Brand: Customers, People, Stakeholders

Benefit to Our Customers: With one common brand, Altice will be in a position to create a unique, seamless and simplified experience for customers in a world where consumers are surrounded by global brands.

Benefit to Our People: Building a unified and integrated group under one common brand, Altice has standardized common values and mindsets that maintain the same entrepreneurial spirit and dedication that have driven the Group to where it is today. Altice is reinforcing a culture that inspires the collaboration, innovation and energy that colleagues, customers and partners expect when they engage with Altice.

To support this effort, Altice is implementing several internal programs:

• Altice Young Talent: to recruit the best emerging, future talent

• Altice Inside Reality: to onboard and discover the group

• Altice Academy: to train all Altice employees

• Altice International Exchange: to promote international job exchanges

Benefit to Our Stakeholders: Altice is launching new global philanthropic strategy under the Altice Foundation that will cover global and local philanthropic activities, mainly around Education, Entrepreneurship and the Arts.


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