A Cultural Shift for an OTT World
9/26/2014Telcos need to embrace a new approach to partnerships if they are to generate extra revenues quickly and give customers what they want.
Telcos need to embrace a new approach to partnerships if they are to generate extra revenues quickly and give customers what they want.
It would be fair to say that telcos finally see success with their own OTTs (i.e. managed services/apps from DC/cloud). They may have failed in the past, but they (mostly) learned from their mistakes.
T.
"monetization of partnerships". You have nailed it. The split of responsibility & margins between telcos & OTT is the REAL issue these days.
The telcos have tried their own OTTs. They have failed.
Large OTT players are experimenting in the telco territory.
The future is interesting.