& cplSiteName &

Attributor & the AP


6:00 PM -- This morning, Attributor announced a deal with the Associated Press to handle the media giant's copyright protection.

According to its Website, Attributor pairs the "DNA" of a file with information about its usage rights. The company monitors "over 11 billion" Websites, and when it finds DNA it knows, it can validate its use. Automated responses -- from licensing requests to full-on removal notices -- follow the discovery of unauthorized use. Yahoo reports the deal will at first cover a few hundred text files, but will eventually protect content in other formats, including video.

Attributor goes out of its way to distinguish its service from "copyright police" and DRM, and it's right to do so -- tracking content tracks use, so the content protection comes with market research.

— A.L. Friedman, Editor at Large, Light Reading

(0)  | 
Comment  | 
Print  | 
Related Stories
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from Contentinople
12:40 PM Steve Donohue likes what he's seen so far of Verizon's latest batch of FiOS TV guide upgrades
9:35 AM Plus some actual iPad news
10:00 AM The word is out that AOL is circling the search giant
3:35 PM The Social Network had a big opening weekend, but some still see problems in the story
9:30 AM But reviews say it's not a cable killer
Featured Video
Upcoming Live Events
March 16-18, 2020, Embassy Suites, Denver, Colorado
April 20, 2020, Las Vegas Convention Center
May 18-20, 2020, Irving Convention Center, Dallas, TX
May 18, 2020, Hackberry Creek Country Club, Irving, Texas
September 15-16, 2020, The Westin Westminster, Denver
All Upcoming Live Events
Upcoming Webinars
Webinar Archive