AT&T Offers Simple Phone

AT&T and Pantech make using a mobile phone a breeze for customers

May 27, 2008

1 Min Read

SAN ANTONIO -- If you are an experienced mobile phone user, the ins and outs of wireless devices are second nature. For first-time phone owners, simplicity and ease-of-use are more important than ever. AT&T Inc. (NYSE:T) and Pantech Wireless Inc. today announced the Pantech Breeze™ from AT&T. Available in all company-owned stores and online beginning May 27, the Pantech Breeze is an ideal device for a wide range of users, from novice or first-time mobile phone owners to customers looking to simplify the overall user experience.

At its core, the Pantech Breeze is an uncomplicated mobile phone, specifically designed for people needing an easy way to stay in touch with friends, caregivers and loved ones. From its clean and uncluttered design to its simplified menus, oversized display with large keypad and quick-call keys, the Pantech Breeze includes a host of convenient features in a comfortable, modern design.

The Pantech Breeze is the direct result of AT&T and Pantech's collaboration to build a device on the principles of Universal Design — the practice of designing products and applications that are usable by the most customers possible. AT&T recently published the company's approach to Universal Design to encourage application developers and handset manufacturers to consider the needs of seniors or customers who have disabilities when creating products and services.

"Universal Design helps define important design criteria to meet the wants and needs of as many of our customers as possible," said Carlton Hill, vice president of Product Management, Voice Products and Affiliate Marketing for AT&T's wireless operations. "The Pantech Breeze is a result of our efforts to meet these criteria and offer a great-looking phone that's a breeze to use for everyone — from tweens to great-grandparents."

AT&T Inc. (NYSE: T)

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