Quickplay's 'Curator Assistant' taps into GenAI

Quickplay is using generative AI technology to help programmers optimize their search and discovery tools. The company will showcase the capability at NAB 2024.  #pressrelease

April 10, 2024

1 Min Read

Quickplay is using the power of Generative AI to help content programming teams drive deeper discovery into their content libraries with a new product that continues the company's innovation partnership with Google Cloud.

At Google Cloud Next '24 and the NAB Show this month Quickplay is unveiling a Curator Assistant that turbocharges programming teams' ability to expedite connections between consumers and relevant content. Building on Quickplay's successful debut of its AI-powered Media Companion at IBC 2023, the Curator Assistant's thorough search capabilities enable creation of storefront rails that contain more titles that engage consumer interest; and can be programmed faster, offering up valuable programmer time.

Curator Assistant leverages Generative AI to help programmers discover new opportunities to merchandize their content.  With Curator Assistant integrated into the Quickplay CMS, programming teams can conversationally engage with the tool to set up rails aligned with topical or seasonal content or passion verticals that address viewers' personal interests. Google Vertex AI leverages Large Language Models (LLMs) to return results that tap into a much broader database than traditional metadata tagging.  Query results are matched in the Quickplay CMS against available content rights and user profiles, resulting in content presentation that is both surprising and relevant.  These innovations are enabled by a modular, cloud based, open-AI platform architecture that plugs into AI marketplaces with ease and time-to-market advantages.

Curator Assistant doubles down on Quickplay's commitment to optimizing AI-driven search, discovery and personalization.

Read the full press release here.


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