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Nielsen's Gracenote Takes Aim at Mobile Video Performance

Analytics platform provides visibility into mobile video streaming apps.

August 16, 2018

1 Min Read

EMERYVILLE, Calif. -- Gracenote, a Nielsen company (NYSE: NLSN), announced a new Mobile Video Analytics solution aimed at providing visibility into the quality and performance of the most popular mobile video streaming applications. The performance analytics solution will provide mobile operators, MVPDs, video streaming services and hardware manufacturers a means to better understand how mobile app performance impacts user behavior and attitudes as well as engagement with their platforms and those of their competitors.

Gracenote’s Mobile Video Analytics provides in-depth insights into how users interact and engage with mobile video streaming services. By reporting key performance metrics by wireless/internet service provider, content type and more, Gracenote assists with everything from product development and marketing to user performance and pricing. The Mobile Video Analytics Solution focuses on three primary performance categories:

  • Experience: Deep insights into the performance quality of mobile video services that have the biggest effect on a subscriber’s experience and satisfaction, such as video resolution, start-up times and buffering.

  • Engagement: Engagement metrics to understand how, when and where viewers tune-in, average viewing time, as well as payload, stickiness, network access and speed.

  • Attitudes: Reasons mobile users choose to subscribe to or disengage from specific streaming services, including their intention to switch and feedback on pricing.

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