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Telco obsession with speed is growing in 5G era

5G was supposed to bring a paradigm shift, but it has made telecom operators even more fixated on the usual metrics.

Iain Morris

September 8, 2020

4 Min Read
Telco obsession with speed is growing in 5G era

Like petrolheads at a drag race, telecom operators love to rev their engines and brag about their top speeds.

So when the referees show up and pass judgement on performance, their publicity departments go into overdrive, pouring out frothy statements like podium champagne.

Several studies measuring UK operators on the speed and availability of their recently engineered 5G networks have collided on their way out of the telco press office, and into the email folders of spectating reporters.

Figure 2: Vroom for improvement: Operators are behaving more like kids at a drag race when it comes to speed. (Source: John Lloyd on Flickr CC 2.0) Vroom for improvement: Operators are behaving more like kids at a drag race when it comes to speed.
(Source: John Lloyd on Flickr CC 2.0)

BT has seized hold of the RootMetrics report prepared by IHS Markit as evidence it has a more widely available 5G service in London than any rival.

Vodafone is brandishing an alternative study by umlaut, a German testing company, which shows its London-based 5G service is the fastest.

Meanwhile, an international comparison of 5G speeds by OpenSignal, another market-research firm, ranks the UK behind 11 other countries on 5G download speeds and availability, despite Vodafone's depiction of the UK as a 5G pioneer.

Figure 1: Country comparison of network speeds Source: OpenSignal Source: OpenSignal

No cure
The telco obsession with speed dates back to the launch of broadband services.

Overtaken by US technology firms in so many other fields, operators have been left honking about the one thing they do well – piping data to customers over the latest network technologies, and building those networks fast.

But in the world of mobile, speed looks far more important to the operators than it does to many of their customers.

In the home environment, most high-speed services today run over fixed-line broadband networks.

For all the talk of mobile virtual-reality gaming and other whizzy 5G applications, 5G network speeds are still way more than any commercial service actually requires. A high-definition video can be streamed perfectly well over a 4G network.

Despite its impressive credentials, 5G was supposed to make operators less fixated on speed and more like highly valued Internet companies.

Want to know more about 5G? Check out our dedicated 5G content channel here on Light Reading.

In a blog published last week, Scott Petty, the chief technology officer of Vodafone UK, said the new technology would "redefine" his company in the next five years.

"We are becoming integrators and developers of applications, not just runners of networks," he wrote.

Few who lived through 3G and 4G, which promised similar application breakthroughs by service providers, will be convinced.

And far from curing operators of their obsession with metrics about latency and bandwidth, 5G appears to have made it even worse, as shown by the telco response to the RootMetrics and umlaut reports.

There are few signs of any real service innovation not led by US technology giants.

Little sign of change
None of this means network speed is unimportant, of course.

Countries that can offer the highest speeds stand more chance of attracting developers of advanced applications. One might turn out to be the 5G equivalent of Uber, a ride-hailing app that has flourished in the 4G era.

But operators have not been major beneficiaries of this earlier innovation, and will not profit in future unless they have a stake in the 5G applications that are born.

Simply investing in 5G networks will not turn operators into sleek and nimble technology developers.

What they need is a cultural reinvention that has proven elusive for years, as talented youngsters make a beeline for the latest Internet startup (or simply begin their own).

In the absence of their creativity, operators have spent the better part of two decades marketing connectivity speeds while promising that "transformation" is around the next bend.

Judging by the downward trend in share prices, few investors expect the ageing, speed-obsessed petrolheads of the telecom industry to change or disappear in the next five years.

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— Iain Morris, International Editor, Light Reading

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About the Author(s)

Iain Morris

International Editor, Light Reading

Iain Morris joined Light Reading as News Editor at the start of 2015 -- and we mean, right at the start. His friends and family were still singing Auld Lang Syne as Iain started sourcing New Year's Eve UK mobile network congestion statistics. Prior to boosting Light Reading's UK-based editorial team numbers (he is based in London, south of the river), Iain was a successful freelance writer and editor who had been covering the telecoms sector for the past 15 years. His work has appeared in publications including The Economist (classy!) and The Observer, besides a variety of trade and business journals. He was previously the lead telecoms analyst for the Economist Intelligence Unit, and before that worked as a features editor at Telecommunications magazine. Iain started out in telecoms as an editor at consulting and market-research company Analysys (now Analysys Mason).

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