Vodafone Snags Wayfinder
Mobile data is one of Vodafone's key growth areas, and the operator thinks location-based services will play a part in that. Vodafone, like other operators, has room to expand mobile data service revenues. Mobile data services accounted for just 7 percent of Vodafone's overall revenue in the six-month period ended September 31 this year. (See Vodafone Adjusts to Hard Times and Carrier Scorecard: Vodafone.)
Wayfinder's services are available in 19 languages and have more than 2 million users. Vodafone says it will use Wayfinder's technology to develop new "location-aware services."
“The Wayfinder software enables mobile phones to display user-friendly maps as well as deliver voice directions to drivers in the same way as dedicated navigation devices," said Pieter Knook, Internet services director of Vodafone Group, in a press statement. "We believe our customers will greatly value being able to get accurate voice directions from their mobiles."
— Michelle Donegan, European Editor, Unstrung