ThinkAnalytics Adds 16 New Customers
ThinkAnalytics accelerates customer acquisition rate and delivers record financial results on the back of technology investment.
September 5, 2018
LONDON and LOS ANGELES -- ThinkAnalytics, the global leader in content discovery and viewer lifecycle management software, today announced record results for the financial year ending 30 June 2018, with turnover up 40% and profits up 50% year on year. Business highlights include the addition of 16 new customers drawn from all parts of the industry, cementing ThinkAnalytics’ global leadership position. They include: major studios (Discovery Channel), public broadcasters (BBC and Denmark Radio), and pay-TV and OTT providers (Deutsche Telekom, DAZN, NET, TataSky, Telstra and Viacom18).
The drivers behind ThinkAnalytics’ growth include the platform’s proven depth of functionality, and proven scalability with large-scale deployments supporting 10m, 20m and 30m subscribers becoming increasingly common. The platform’s demonstrable ability to drive business and revenues is also a key factor, guaranteeing customers a significant uplift in viewer engagement, loyalty and ARPU.
Building on the company’s 800 man-years of investment in real time machine learning and expertise in information and data science, ThinkAnalytics’ continued investment in R&D and focus on innovation - including AI and deep learning - is also paying dividends as the firm goes mass market. The expanded product portfolio – ThinkBigData viewer analytics platform, ThinkVoice, UI/UX Composer Engine and ThinkEditorial – is gaining strong traction; customers typically add functionality as their business requirements evolve.
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