TeliaSonera’s Yoigo launches its low cost and easy-to-use mobile services on December 1, 2006

November 30, 2006

1 Min Read

STOCKHOLM -- TeliaSonera’s (STO:TLSN) (HEX:TLS1V) (LSE:TEE) Spanish mobile operator, Yoigo, launches its low cost and easy-to-use mobile services on December 1, 2006. The initial commercial offer includes the same prices for both post and prepaid customers.

After only 150 days, Yoigo is ready to launch its first services as the fourth mobile operator to enter the Spanish market. Yoigo will launch mobile operations based on its own 3G network combined with national 2G roaming. The approach will be a benchmark low cost operation with a sharp business focus on targeting mass-market customers. The benchmark low cost is based on a streamlined organization with outsourced functions, including network roll-out, maintenance and operations, customer care, logistics and warehousing.

“We are very pleased to present the Yoigo offering after a record-breaking roll-out. Our offering will be easy-to-use services with attractive and transparent pricing. Our surveys showed that 2 out of 3 customers in Spain are not aware of the tariffs on their mobile calls. We will therefore introduce a straightforward and transparent tariff model in the Spanish mobile market,” says Kenneth Karlberg, President of TeliaSonera Norway, Denmark, the Baltic countries and Spain.

Telia Company

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like