Turkcell trumpets 'record' mobile ARPU growth in Q4

From BiP to fizy, Turkcell offers a broad portfolio of mobile digital services and is also exploiting big data analysis and AI to boost ARPU and sales. The strategy seems to be paying off.

Anne Morris, Contributing Editor, Light Reading

February 24, 2020

2 Min Read
Turkcell trumpets 'record' mobile ARPU growth in Q4

Turkcell appears to be one of the few telcos to have made a pretty good stab at turning itself into a digital services provider, attributing 2019 sales growth to strong ARPU performance that in turn was driven by technologies which "enable us to make the right offer to the right customer at the right time."

The Turkish operator reported an 18.1% year-on-year increase in revenue to 25.13 billion Turkish lira ($4.1 billion) in 2019, accompanied by an 18.6% rise in EBITDA to TRY10.42 billion ($1.7 billion) and a 60.6% increase in net income to TRY3.2 billion ($520 million). It said the revenue growth was on the back of the strong ARPU performance of Turkcell Turkey, with an increase in mobile blended ARPU (excluding machine-to-machine communications) of 17.7% to TRY42.6 ($7) in 2019. In the fourth quarter alone, mobile blended ARPU was said to have increased by a record 22.7% to TRY 45.9 ($7.50).

Murat Erkan, the CEO of Turkcell who took over from digitalization champion Kaan Terzioğlu in March 2019, said the "analysis of big data and use of AI with our advanced analytical capabilities enable us to make the right offer to the right customer at the right time. In our telecom business, which we manage with a micro-segment approach, we can diversify our offers and extend dynamic pricing." (See VEON names new bosses as CEO Burns steps aside.)

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Erkan affirmed that digital services remained "one of our strategic focus areas" and said BiP (instant messaging), fizy (music), TV+, Dergilik (digital publishing) and lifebox (storage) were the most preferred Turkcell applications in 2019. He provided an example of how artificial intelligence is being applied to enhance these products, noting that the telco began to use "AI-enabled personalized content on our Dergilik, fizy and TV+ platforms, while also entering into advertising collaborations."

Turkcell said it generated TRY1 billion ($160 million) in revenue from digital services on a standalone basis in 2019, and it aims to increase this 2.5 times over the next three years. Total subscriber numbers in Turkey stood at 35.7 million by the year end, of which the majority (20.4 million) were postpaid mobile subscribers. Prepaid mobile users declined to 12.4 million, while fixed-line fiber subscribers reached just under 1.5 million.

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— Anne Morris, contributing editor, special to Light Reading

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About the Author(s)

Anne Morris

Contributing Editor, Light Reading

Anne Morris is a freelance journalist, editor and translator. She has been working in the telecommunications sector since 1996, when she joined the London-based team of Communications Week International as copy editor. Over the years she held the editor position at Total Telecom Online and Total Tele-com Magazine, eventually leaving to go freelance in 2010. Now living in France, she writes for a number of titles and also provides research work for analyst companies.

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