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Porn Industry Won't Flash

9:55 AM -- The porn industry is shifting away from Adobe Systems Inc. (Nasdaq: ADBE)'s Flash to HTML5, Conceivably Tech reports.

The blog cites among its evidence words from Ali Joone, founder of Digital Playground, a leading adult studio in the US.

"HTML 5 is the future," he said. "Mobile browsers run HTML 5 very well. Flash brings everything to a crawl and has an impact on battery life. With HTML 5, there is no reason to show our content in Flash."

This transition may have significance for the rest of the Web, as the porn industry tends to play a significant role in deciding formats. It was a "critical factor" in the wars between VHS and Beta, and Blu-ray and HD-DVD.

In Google news:

  • Google (Nasdaq: GOOG) is planning a social network, the Inside Facebook blog reports. The social network, reportedly called "Google Me," will be modeled after Facebook and is a "high priority project" at the company, the blog says.

  • Google is still struggling to stay in China. The search giant announced today that the Chinese government isn't pleased with its strategy of automatically redirecting Chinese users to its Hong Kong site. As a result, Google will try a slightly less direct strategy: It will now take Chinese users to a Google.cn landing page, which will contain a button to take them to the Hong Kong site.

    — Erin Barker, Digital Content Reporter, Light Reading Cable

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