NEW DELHI, India -- Bharti Airtel, Asia’s leading integrated telecom service provider, today announced the launch of India’s first mobile applications store - Airtel App Central. Now, Airtel mobile customers can transform their basic phone into a Smart Phone by accessing over 1250 Apps across 25 categories for their business, games, books, social networking and other needs. Offering an easy single click purchase – with no credit card required – the cost is automatically added to the customer’s mobile bill or deducted from the available talk-time. Starting as low as Rs. 5, Airtel App Central will offer local and regional Apps for customers across the length and breadth of the country.

Announcing the launch, Atul Bindal, President - Mobile Services, Bharti Airtel, said, “As the undisputed leader in the Indian telecom industry, we are committed to constantly delighting our customers and offering innovations to enrich their experience. With the Airtel App Central - India’s first mobile app store- we are offering a one-stop shop open 24x7 to meet all our customer’s personal device needs. We are empowering our mobile customers to transform their phones into smart devices - with the click of a single button.”

Bharti Airtel Ltd. (Mumbai: BHARTIARTL)