TORONTO -- Redknee Inc., an international provider of infrastructure software that monetizes and personalizes services and content for mobile users, today announced that two Redknee personalization products have been selected by one of the largest wireless operators in the US. The Redknee solution allows the mobile operator to offer convenient and secure Location-Based Services (LBS) with 24 hour customer care support to both enterprises and consumers. Redknee's portfolio of solutions including Enhanced Location Services (ELS) and Unified Profile Server (UPS) offers personalization tools to the subscriber and will be used to deliver LBS.

"At first people were alarmed that Location Based Services would lead to an annoying barrage of advertisements every time a user encountered a vendor hawking its goods over the wireless channel," says Dan Baker, research director at Dittberner Associates. "Happily things have changed. Convenience, personal security, and privacy are the watchwords for LBS today. Redknee provides the real-time system hooks that enable operators to deliver a greater level of control demanded by today's more personalized LBS services."

Redknee Inc. (Toronto TSX: RKN)