For those not familiar with Gemstar, a company that's now part of Rovi Corp. , it was a notoriously litigious electronic program guide specialist run by the infamous Henry Yuen. They're a kinder, gentler sort now. But don't cross them, if you know what's good for you.
ActiveVideo prefers to sell products based on their own merits rather than resorting to litigation, says CEO and President Jeff Miller. In fact, the company was only pushed into the fray after Verizon sued Cablevision Systems Corp. (NYSE: CVC), ActiveVideo's biggest customer. (See Cablevision Still at Risk in Verizon Patent Fight .)
Still, the patent victory over Verizon could persuade others to license ActiveVideo's platform instead of working around it. (See Cisco & ActiveVideo Go Steady.)
"As a small company, taking on an IP [intellectual property] fight with a company like Verizon is pretty consuming," Miller says. "One thing that IP victory does is make our customers know that our patents cover our platform, and that we own the rights to our platform. Our business is about selling software; we're not an IP licensing house."
While ActiveVideo has no intention of getting sue-crazy and isn't actively seeking litigation targets, it will protect its IP "as it becomes necessary," Miller warns.
But it would rather spend its resources trying to increase market share. ActiveVideo has been plugging away for more than two decades, and the fruits of that work is finally starting to blossom. Thanks to deals with Cablevision, Grande Communications , and Ziggo B.V. , a trial with Comcast Corp. (Nasdaq: CMCSA, CMCSK), and a budding consumer electronics strategy, ActiveVideo's technology is now in more than 10 million homes. And that number is poised to expand, as the vendor has a few other deals that are still under wraps, according to Miller. (See ActiveVideo Breaks In at Comcast and Ziggo Picks ActiveVideo.)
— Jeff Baumgartner, Site Editor, Light Reading Cable