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Oracle Acquires Moat for Cloud Analytics

Oracle has acquired media analytics specialist Moat, which will add new capabilities to the company's Data Cloud offering.

Scott Ferguson

April 19, 2017

2 Min Read
Oracle Acquires Moat for Cloud Analytics

For the second time in a week, Oracle has acquired a startup company to help build out the capabilities of one of its cloud offerings. This time, the focus is on media analytics.

On April 18, Oracle announced it would buy Moat for an undisclosed amount. The company will remain independent but work within Oracle's Data Cloud offering, according to a statement.

Founded in 2010, Moat offers analytics for advertisers and publishers to measure the effectiveness of their online ads. It also offers a software-as-a-service (SaaS) search engine for finding advertisements.

Since its founding, Moat has worked with several significant publishers, including ESPN, Facebook, NBCUniversal, Snapchat and YouTube. It's also worked with companies such as Procter & Gamble, and Unilever.

Moat has raised about $67.5 million in funding since it started, and the company is based in New York, according to Crunchbase.

Figure 1: No Moat can keep Oracle out (Source: Meditations via Pixabay) No Moat can keep Oracle out (Source: Meditations via Pixabay)

"When Oracle approached us about working together, we began to see the huge potential to jointly drive innovation. At our core, we believe there is an opportunity to fundamentally improve marketing and storytelling by brands and publishers through better data and analytics," Jonah Goodhart, CEO and co-founder of Moat, wrote in a statement.

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Earlier this week, Oracle announced that it would acquire Wercker, an Amsterdam startup that specializes in container applications and microservices. The deal is expected to help Oracle with its infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS) offerings. (See Oracle Acquires Container Specialist Wercker.)

While Oracle is know for its mega-deals, such as its $9.3 acquisition of NetSuite, the company has also shown a willingness to buy smaller firms to build out its various cloud offerings as it looks to compete against the likes of Amazon Web Services and Microsoft Azure. (See Oracle's Mark Hurd: Cloud Resistance Is Futile.)

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— Scott Ferguson, Editor, Enterprise Cloud News. Follow him on Twitter @sferguson_LR.

About the Author(s)

Scott Ferguson

Managing Editor, Light Reading

Prior to joining Enterprise Cloud News, he was director of audience development for InformationWeek, where he oversaw the publications' newsletters, editorial content, email and content marketing initiatives. Before that, he served as editor-in-chief of eWEEK, overseeing both the website and the print edition of the magazine. For more than a decade, Scott has covered the IT enterprise industry with a focus on cloud computing, datacenter technologies, virtualization, IoT and microprocessors, as well as PCs and mobile. Before covering tech, he was a staff writer at the Asbury Park Press and the Herald News, both located in New Jersey. Scott has degrees in journalism and history from William Paterson University, and is based in Greater New York.

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