LOS ANGELES -- upLynk, a video streaming technology provider, today announcedfree ad integration, insertion and analytics capabilities as part of its efforts to simplify the videostreaming workflow. The company facilitates HD adaptive streaming by encoding video to a singlenon-proprietary format that plays across all devices. Ad integration is core to the product, so adsare seamlessly integrated into the content stream, giving users an HD, TV-like experience withoutany buffering.upLynk in-stream ad serving is fundamentally different from the traditional method. The integrationrequires no client-side development or software development kit (SDK). upLynk integrateswith any major ad server to insert dynamic ads into the video before it leaves the server, while stilldelivering unique, targeted ads to each user. upLynk’s ad insertion eliminates ad failure because itbuilds on upLynk’s unique single format approach to streaming, eliminating moving parts,increasing scalability and reducing errors. Ads are automatically integrated into content on allplatforms without any additional cost or complexity.upLynk LLC