Transforming Connectivity: Shaping Consumer Experiences and Innovating Networks

Chip Strange, Chief Strategy Officer at Ookla highlights the central message communicated to event attendees regarding Ookla’s integral role in measuring and enhancing global connected experiences. Emphasizing a paradigm shift in how the marketplace perceives consumer experiences, the message underscores the importance of placing consumers at the core of the environment. The aim is to encourage communication service providers, cloud providers, and application service providers to prioritize and effectively communicate with consumers for improved experiences.

The narrative emphasizes that transparent communication about network status leads to increased net promoter scores and consumer satisfaction. The overarching mission is to measure, understand, and enhance connected experiences, with the World Broadband Association serving as a key platform for achieving this goal.

Ookla’s active involvement in assisting the WBBA with content creation, indicates a collaborative effort. Lastly, it underscores Ookla’s influential role in driving innovation within networks, with the ultimate goal of benefiting the entire industry.