Starting April 4, Page will take over Google's day-to-day operations, and his fellow founder Sergey Brin will focus on "his passion" of strategic projects, as he said on an investor call Thursday.
Schmidt will concentrate "externally on deals, partnerships, customers and broader business relationships, government outreach and technology thought leadership -- all of which are increasingly important given Google’s global reach," the company's release read.
He will also continue to advise Page and Brin. Schmidt wrote in a blog that the change-up was designed to simplify Google's management structure and speed up decision making.
Why this matters
Since Schmidt came on board at Google in 2001, the three have run the company as a team. Based on the trio's comments, they plan to continue to collaborate, but Schmidt says "Page is ready to lead" the company.
Google is coming off a strong fourth quarter, too, with revenues of $6.4 billion, up 26 percent from last year. It will need to keep up the momentum in 2011 as the iPhone gets Verizon Wireless in its corner and competing operating systems like Windows Phone 7 continue to come to market. Google is counting on its army of Android handset partners and OS updates to help keep up its aggressive growth agenda.
Under Schmidt's leadership, Android was the growth story of 2010.
- Google Announces Q4, Executive Shake-Up
- OS Watch: LG Gives Android a Dual Core
- Android Trounces RIM at Verizon
- Android Bakes Its Gingerbread
- Android Transformation
- Google: Browser Is Most Popular Android App
- Gadget Watch: Android's Growth Spurt
— Sarah Reedy, Senior Reporter, Light Reading Mobile