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4G/3G/WiFi

Verizon Rallies Developers for LTE

7:00 AM -- Verizon Wireless kicks off its annual developers' conference in Las Vegas Tuesday, at the super-swanky Aria hotel. As in years past, Long Term Evolution (LTE) will be an underlying theme, but this year, developers have an actual network to work with.

LTE is the most important thing the carrier has going on, says Todd Murphy, director of Verizon's consumer solutions group. Verizon covers 160 million U.S. consumers with the 4G network and has its first several LTE smartphones on the market. (See Verizon Wireless Covers 160M+ With LTE and Verizon Launches LTE Droid Bionic on Sept. 8.)

For developers, Verizon's guests of honor this week, this 4G blanket means a few things:

  • Multiplayer games, high-definition content and augmented reality are all within reach.
  • They'll need to consider how to balance high-quality content with being mindful of the bandwidth consumed, as consumers will be on tiered plans.
  • Network APIs will become more useful. For example, Murphy says Verizon will begin offering a "terminal status" API soon that tells a developer when a device is on, idle or off to help them decide when to send data over the network.
  • It'll be harder to blame the network if your app runs slowly.
  • Battery life will be an important consideration, because most games and video-based content will burn it right up.
  • Apps will have to run consistently over 3G and 4G, because drop-offs will be the norm until LTE is ubiquitous in the U.S.


In addition to getting developers on its side for LTE, Verizon will be showing off its revamped developer site, developer.verizon.com, and talking app distribution and money making. It'll also be showing off its own V Cast app store, but one thing that won't get any face time is the Wholesale Applications Community (WAC) . Murphy says there's not much going on there.

Check back this week for more Verizon LTE goodness, but first brush up on recent news below.





— Sarah Reedy, Senior Reporter, Light Reading Mobile

Gabriel Brown 12/5/2012 | 4:54:15 PM
re: Verizon Rallies Developers for LTE

Intrigued by this one. Lots of potential to extend it for content-push apps.

<div>Network APIs will become more useful. For example, Murphy says Verizon will begin offering a "terminal status" API soon that tells a developer when a device is on, idle or off to help them decide when to send data over the network</div>

&nbsp;

Michelle Donegan 12/5/2012 | 4:54:14 PM
re: Verizon Rallies Developers for LTE

Would that API also help VZ control the signalling traffic on their network? It sounds like a good tool for developers, but also for VZ.

sarahthomas1011 12/5/2012 | 4:54:14 PM
re: Verizon Rallies Developers for LTE

Me too. I think Verizon's network APIs and how developers can use them will be a big topic for developers. I usually only hear about APIs for location, billing or the contact book, so it'll be good to get more specific examples.

Gabriel Brown 12/5/2012 | 4:54:14 PM
re: Verizon Rallies Developers for LTE

I still like location. I came across this developer experimenting with the @BlueVia APIs from Telefonica/O2 to update Google lattitude from the network...


an "idea to push location updates to Google latitude so that you could save your battery, available in beta form at &nbsp;locateupdate.co.uk."


Source: http://www.mobileindustryreview.com/2011/09/mobile-developer-titan-profile-intohand.html

kaps 12/5/2012 | 4:54:12 PM
re: Verizon Rallies Developers for LTE

I'll miss that long long walk down the swanky Aria hallway this year, but would be interested to hear if any developers are benefiting from the Verizon Innovation Labs program yet.&nbsp;


Also to hear an update on how Verizon hopes to help developers promote their apps... so far all the other app stores are falling well short of Apple's. How can Verizon make its store work?

kaps 12/5/2012 | 4:54:12 PM
re: Verizon Rallies Developers for LTE

I'll miss that long long walk down the swanky Aria hallway this year, but would be interested to hear if any developers are benefiting from the Verizon Innovation Labs program yet.&nbsp;


Also to hear an update on how Verizon hopes to help developers promote their apps... so far all the other app stores are falling well short of Apple's. How can Verizon make its store work?

sarahthomas1011 12/5/2012 | 4:54:11 PM
re: Verizon Rallies Developers for LTE

Great questions, Paul. Verizon says its store is focused on only the apps it can assure quality and security for, but I wonder how much is pay-for-promotion apps as well.


V Cast Apps will always be a smaller store, made up of a lot of duplicate apps, so it'd help developers to have their app in Android, for example, and also V Cast apps for double the promo and placement.

sarahthomas1011 12/5/2012 | 4:53:55 PM
re: Verizon Rallies Developers for LTE

I spoke with an engineer about the terminal status API, and he said it would definitely help with signalling. But, Verizon isn't worried about that at all on 4G. He said he welcomes app developers to try to ping the network as much as they can. The terminal status API was something developers requested last year though to save their resources.

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