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4G/3G/WiFi

SlideshowSprint Goes Live With 8T8R in Chicago

Running Buddies
Sprint CEO Dan Hesse (center) buddies up to Under Armour CEO Kevin Plank and trainer and coach Todd Durkin as the trio announce a partnership to bring health apps to the Samsung S5 Sport on Sprint's network.
Sprint CEO Dan Hesse (center) buddies up to Under Armour CEO Kevin Plank and trainer and coach Todd Durkin as the trio announce a partnership to bring health apps to the Samsung S5 Sport on Sprint's network.

pcharles09 6/24/2014 | 9:41:14 PM
Re: 8T8R I hope the deal gets blocked. I feel like it'll just add more congestion to an already lackluster SPrint network.
KBode 6/24/2014 | 3:39:28 PM
Re: 8T8R I still don't think the brand has fully recovered from the Nextel acquisition, and I'm not sure any of these announcements (or Sprint's focus on smaller LTE markets and trailing LTE speed tests) are really changing minds yet. I know SoftBank stated that it would take a few years to turn things around. Certainly wouldn't put any hope in the T-Mobile acquisition getting approved. Seems like the most likely of the three current mega-deals to get blocked.
briandnewby 6/24/2014 | 1:08:30 PM
Re: 8T8R I'm struggling with what Sprint's identity is these days.

I worked there for a long time and in planning meeting after planning meeting, a consistent theme was the Sprint brand.  If Sprint and T-Mobile hook up, there is a great liklihood that the T-Mobile brand will be the surviving brand.

If so, how strong is the Sprint brand, and, strong or weak, what is the identity that Sprint is seeking?

I believe, @jackebrown, that Sprint should be rolling many of the competencies from this announcement into its brand image, not trying to leverage "Framily."  I wonder if you ask 100 people on the street what they think Sprint is good at, if there would be many concrete answers.
jackebrown 6/23/2014 | 3:36:09 PM
8T8R Spot on Sprint... Excellent example of innovation at work and exceeding customer's expectations. We are looking forward to other great achievements that only Sprint can make happen.  I'm totally convinced that Sprints advanced network combined with great customer experience will really start delighting customers..
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