Samsung Enlists Ex-NSN Boss for Networks Help

Former NSN CEO Simon Beresford-Wylie is back in the wireless networks business, advising a mobile infrastructure player on how to grow globally.

Samsung Corp. has appointed Beresford-Wylie as a global executive advisor for its network business. Simon's role will involve "planning and executing the globalisation strategy of Samsung's mobile network business."

Heavy Reading senior analyst Patrick Donegan says that Beresford-Wylie's "good leadership skills" will be helpful as Samsung attempts to expand its mobile equipment business. The unit has already developed some bridgeheads in Europe -- such as Three UK in the UK -- as well as inking deals with Sprint Corp. (NYSE: S) in the US and Reliance Communications Ltd. in India.

"Simon is an extremely able guy," Donegan says. "He's an excellent appointment for them as they seek to grow market share."

One of the areas where Samsung could grow might be with its current partner Sprint. The third-ranked US operator is already using Samsung for its 3G and 4G Network Vision upgrade program.

Sprint has committed to deploy LTE TDD across the former Clearwire 2.6GHz in the US. As part of the SoftBank Corp. merger agreement, Sprint agreed to not use the Huawei Technologies Co. Ltd. gear that Clearwire had been deploying. (See Sprint, Softbank: No Huawei in Our Network.)

Sprint, however, hasn't yet announced its suppliers for the new network. Samsung, though, looks like a strong contender to grab at least slice of Sprint's hot TDD pie. (See Sprint's LTE TDD Future to Boost Current Vendors.)

Interestingly, Beresford-Wylie's former employer, Nokia Networks (formerly Nokia Siemens Networks), actually identified Samsung as a growing competitive threat on the network side as far back as 2012. Beresford-Wylie was CEO of the infrastructure business from its inception in 2007 until his departure in September 2009 (See Nokia Siemens Replaces Its CEO.)

The advisory role with Samsung is not a full-time job, though, as Beresford-Wylie is still CEO of Digital Mobile Spectrum Ltd., the mobile operator-funded organization that is helping address the interference issues that 4G services at 800 MHz could cause to TV signals in the UK.

— Dan Jones, Mobile Editor, Light Reading

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[email protected] 11/22/2013 | 10:44:58 AM
Simon Beresford-Wylie now an executive advisor.... Simon Beresford-Wylie has now announced he is leaving Digital Mobile Spectrum Ltd. to join Samsung full time as "global executive advisor to its Network business"

he is replaced as CEO at Digital Mobile Spectrum (also known as at800) by Ben Roome, the former global head of media relations at NSN.
abucek 10/29/2013 | 9:02:57 AM
Re: advisor, not executive Ericsson was the first to drop their handset division and started Sony / Ericsson.   Nokia of course recently sold their handset division to Microsoft.  Samsung, will also have to alter their existing mobile portfolio or relinquish it.  How can they continue to differentiate their product considering they are only the hardware manufacturer, ultimately they do not control the direction of the OS.

DanJones 10/28/2013 | 5:21:24 PM
Re: advisor, not executive In the sense that the ASPs are dropping on the phones all the time?

abucek 10/28/2013 | 5:17:04 PM
Re: advisor, not executive Ultimately Samsung too just like Nokia will either have to modify or vacate the mobile phone environment as well, which is why they are trying to increase their positions in companies like Sprint / Softbank, etc.....
DanJones 10/28/2013 | 5:12:08 PM
Re: advisor, not executive Maybe so. Also, you could certainly imagine Samsung buying in some technology pieces it doesn't already have... interesting thought... thanks!
abucek 10/28/2013 | 5:10:11 PM
Re: advisor, not executive I believe his strength is with mergers and aquisitions, not technology.  Maybe Samsung plans on buying ALU and are looking to recreate the same synergy that Simon once brought Siemens and Nokia Networks together.
DanJones 10/28/2013 | 4:51:41 PM
Re: advisor, not executive Hah! Not a fan then...
abucek 10/28/2013 | 4:50:36 PM
Re: advisor, not executive I was replying to Sarah's comment as to why he wasnt an executive and only an "Advisor".   I do appreciate you taking the time to clarify.

Maybe Steve Ballmer has some time on his hands to act as an "Advisor" for Samsung mobile.  I would assume he would have the same impact on their mobile product portfolio that Simon has on their infrastructure business.

DanJones 10/28/2013 | 3:13:03 PM
Re: advisor, not executive Yes, we describe him as "advising" and "advisor" at the top of the story.
abucek 10/28/2013 | 2:43:39 PM
Re: advisor, not executive I am sure that was all which was offered.  I would expect a Korean based company to look inside its own ranks to run a specific division like infrastructure.  I would suspect he will be gone within 1 year.   Although he still may have the contacts in the telecommunication community, it seems he was lacking financial discipline to bring NSN to where it is today.
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