One outcome of the T-Mobile/MetroPCS merger could be a price war between the new company and Sprint

Dan Jones, Mobile Editor

March 12, 2013

1 Min Read
Here Comes the Unlimited 4G Price War

Are you ready for an unlimited 4G data plan price war between Sprint Nextel Inc. and T-Mobile USA?

That seems to me to be a likely outcome of the fed's approval of the T-Mobile/MetroPCS merger Tuesday, since third-ranked Sprint is still an easier target to try and take subscribers from than either AT&T Inc. or Verizon Wireless.

T-Mobile reverted back to unlimited data plans last summer. Sprint, of course, has always made a big selling point of unlimited. Although neither carrier yet goes beyond smartphones in the unlimited stakes, tablets and laptops are still capped.

An unlimited 4G data scrap will be a bit of a phony war to start. Sprint only has LTE in 67 markets so far. T-Mobile hasn't launched LTE yet but markets HSPA+ as "4G."

Nonetheless, both are working on buildouts now. So the unlimited LTE rumble could be well and truly on by 2014.

— Dan Jones, Site Editor, Light Reading Mobile

About the Author(s)

Dan Jones

Mobile Editor

Dan is to hats what Will.I.Am is to ridiculous eyewear. Fedora, trilby, tam-o-shanter -- all have graced the Jones pate during his career as the go-to purveyor of mobile essentials.

But hey, Dan is so much more than 4G maps and state-of-the-art headgear. Before joining the Light Reading team in 2002 he was an award-winning cult hit on Broadway (with four 'Toni' awards, two 'Emma' gongs and a 'Brian' to his name) with his one-man show, "Dan Sings the Show Tunes."

His perfectly crafted blogs, falling under the "Jonestown" banner, have been compared to the works of Chekhov. But only by Dan.

He lives in Brooklyn with cats.

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