GSMA Pushes 3G for All
The GSMA, the global trade association for mobile operators, has invited handset makers to submit proposals for a 3G mobile phone that can support advanced services, such as high-speed Internet browsing, mobile TV and instant messaging, while costing significantly less than a low-end 3G handset today. The GSMA believes the endorsement of 12 of the world’s leading mobile operators, which collectively serve 620 million subscribers, will help the winning handset vendor achieve the economies of scale in manufacturing, logistics and marketing, necessary to make 3G phones much more affordable. Upon final selection, the ‘3G for All’ handset will be made available to all GSMA operators.
“We want 3G handsets, offering access to a rich suite of services, to become the default choice for people buying a new phone,” said Craig Ehrlich, chairman of the GSMA and a board member of Hutchison Mobile Communications, which is sponsoring the project. “The size and geographic breadth of the companies steering this campaign demonstrates the importance the global operator community attaches to making 3G a mass-market phenomena.”
GSM Association (GSMA)