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TDS Telecom Keeps Spreading Gigabit Cheer

Jason Meyers
12/24/2014

With gigabit services now available in 19 markets across its operating territory now, TDS Telecom is getting a sense of the impact gigabit networks can have on communities.

The carrier entered the Gigabit Cities sector in July with the launch of 1 Gbit/s services in Hollis and New London, N.H. As of this week, TDS Telecom has made its gigabit services available to customers in parts of 19 markets in four states: Elkhorn, Johnson Creek, Monroe, Waterford and Wind Lake, Wis.; Antrim, Bennington, Chichester, Contoocook, Deering, Hillsborough, Hollis, Hopkinton and New London, N.H.; Farragut, Halls, La Vergne and Mt. Juliet, Tenn.; and St. Mary's, Ga.

TDS Telecom adds markets to its Gigabit Cities roster -- which comprises mostly smaller, more rural communities -- as its fiber-to-the-home (FTTH) network architecture is ready, and it assesses enough customer demand. Unlike many gigabit service providers, TDS always leads with a TV-first strategy. (See To TDS, TV Is a Gigabit Must-Have.)

"We're going back into markets that were engineered for TV and that have had TV for a while, and looking what it takes to put a gig there -- and it doesn't take much," says Matt Apps, manager of Internet product management and development at TDS Telecom, referring to the cost and complexity of adding gigabit-level services. "We're showing the power of fiber in those markets. Because the glass is in the ground, it really is just an electronics switch. A lot of the [optical network terminals] we've been buying and deploying on customers' homes support a gig."


For the latest on urban network innovation, visit Light Reading's dedicated Gigabit Cities content channel. And watch for forthcoming details on Light Reading's Gigabit Cities Live event, to be held in May 2015 in Atlanta.


Given that ease of upgrade, TDS Telecom isn't concerned about customers flocking to gigabit services just yet, and penetration is still in the single digit percentages in Hollis and New London. But Apps says what he calls the "gigabit halo effect" is useful in demonstrating the carrier's capabilities to customers if and when they need higher speeds -- even if they come in as $35/month 100 Mbit/s customers (the carrier's minimum data transmission speed) rather than $99/month 1 Gbit/s customers.

"We get the conversation going with the customer and deliver them great speed," he says. "At $35 a month, now you're giving it to everyone. We're putting it at this price point to keep it affordable and creating this market."

And Apps acknowledged that for these smaller communities, just the knowledge that gigabit speeds are available can aid economic development, boosting the appeal of neighborhoods and towns to businesses and residents.

"Realtors can start to talk about 'gig-certified homes," he says. "The halo effect goes all the way to real estate value, even if people may not know yet exactly what they're going to do with a gig."

— Jason Meyers, Senior Editor, Gigabit Cities/IoT, Light Reading

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kq4ym
kq4ym
12/27/2014 | 10:32:29 AM
Upselling
It does seem curious to me that TDS is hitting the rural communities and hoping for big returns. That would indicate they are counting on lots of upselling and maybe a boom in housing sales? One woiuld hope that they've looked at the data carefully and are making a reasonable guess that the market will be strong enough and their competitors won't be able to take a significant ahare of the future sales.
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