ALAMEDA, Calif. -- UTStarcom, Inc. (Nasdaq: UTSI), a global leader in IP-based, end-to-end networking solutions and services, today announced a new corporate brand initiative that highlights the company's core values of innovation, flexibility, and reliability. Through the initiative, the company seeks to build awareness of its comprehensive product line and its ability to provide customers worldwide with complete, end-to-end solutions. The company plans to launch the new brand and company logo at the PT/Wireless & Networks Comm China show in Beijing from October 18-22, 2005.

"Over the last 10 years, UTStarcom has had tremendous success in Asia developing highly innovative telecommunications and networking solutions. However, the company's brand value on a worldwide basis was not very strong," said Hong Lu, president and chief executive officer at UTStarcom. "With our customer base expanding and our product portfolio increasingly becoming more consumer-oriented through the development of our mobile handset, smartphone and IPTV businesses, the need for a strong brand that is recognized globally and effectively communicates our core corporate philosophy will become paramount. I believe strongly that the new global brand will generate greater awareness of UTStarcom as an innovator of reliable, leading-edge communications technologies and help ensure that our current and prospective business partners worldwide understand the breadth and depth of our telecommunications solutions capabilities."

"The telecom industry is a highly competitive marketplace filled with strong brand names associated with both our equipment vendor competitors as well as our carrier customers worldwide," said Brian Caskey, vice president of worldwide marketing at UTStarcom. "Improving UTStarcom's global brand awareness will increase not only our recognition with consumers, but also our reputation as a reliable provider of practical, innovative communications technologies."

UTStarcom Inc.