It's a big victory for Facebook, which just cracked Nielsen's top 10 in September with 110 million streams to 23 million unique viewers. Nielsen said Facebook delivered 217 million streams to more than 31.5 million viewers in October.
Facebook actually managed to reel in double the amount of unique viewers that Hulu did during the month. This can probably be chalked up to the fact that Facebook video tends to be short form whereas Hulu's is long form. But, as NewTeeVee's Chris Albrecht writes, the pressure is still on for Hulu, especially since Facebook has begun to attract some premium long-form content, such as the sneak preview of the premiere for NBC comedy Community earlier this fall.
In other news:
CEO Tim Armstrong has announced he will, in a gesture of solidarity, forgo his 2009 bonus, worth $1.5 million.
— Erin Barker, Contentinople