LAS VEGAS -- BroadSoft, Inc., the leading provider of VoIP application software, today announced the Channel Partner Program as part of the company’s ongoing global growth strategy.

The Channel Partner Program expands BroadSoft’s existing Original Equipment Manufacturer (OEM) relationships for the BroadWorks® VoIP application platform into new local and vertical markets. Channel Partner Program members can also leverage BroadSoft® Xtended, the company’s initiative for development of Web 2.0 applications that are integrated with BroadWorks.

The award-winning BroadWorks platform has been selected by nearly 300 service providers in 59 countries to deliver advanced voice and multimedia services to SMBs, large enterprises and residential users.

The BroadSoft Channel Partner Program complements BroadSoft’s talented Sales operation by leveraging qualified channel partners in specific market segments. Under the program, channel partners will have access to technical, marketing and branding materials through an online portal, as well as sales support. The program ensures consistently high-quality service by certifying its personnel with BroadWorks via BroadSoft’s online training and certification programs.

“Partners choose to work with companies that implement best practices, maintain rich and useful partner portals and provide proven sales and marketing resources,” said Ken Rokoff, Vice President of Business Development for BroadSoft. “We make it easy for partners to offer our solutions and give them the support they need to be successful.”

BroadSoft Inc.