LONDON -- From today, thanks to ‘quadplay’, a ground-breaking new package from ntl:Telewest and Virgin Mobile, consumers have the chance to buy into the future of digital technology while cutting their bills by as much as £400 a year*.

Quadplay includes multi-channel digital TV with state of the art video-on-demand, award-winning broadband, home telephone and a feature-packed mobile service for just £40 per month.

This not only represents unbeatable value. It also places customers at the vanguard of the digital revolution that is transforming the world of entertainment and communications: with quadplay they can to watch their favourite programmes and films on demand, while downloading music from the web, reading the latest celebrity interviews on their mobile and sharing gossip with unlimited weekend landline calls.

Moreover, as technologies and services increasingly converge, quadplay customers will be fully equipped to reap the benefit of next generation interactive services, accessing the services they want, when they want, how they want and where they want.

The ‘4 for £40’ package includes:

Broadband

Digital TV

Home phone

Mobile

In addition, the mobile component of the quadplay package will be available to anyone living in a cabled area who has any of ntl:Telewest’s current products and offers, making the company’s product portfolio not only the UK’s most comprehensive but also the most flexible.

Quadplay is the first move from the newly united ntl:Telewest and Virgin Mobile, ahead of their re-branding next year to form the UK’s most versatile entertainment and communications provider.

Neil Berkett, chief operating officer of ntl:Telewest, commented: “Quadplay is a great value package that meets all our customers’ needs. This is much more than another cut-price offer. It also empowers customers to enjoy the infinite possibilities of the latest technology and demonstrates the unique power of the cable-Virgin Mobile combination.”

ntl group ltd. (Nasdaq: NTLI)