Evernote Wrapping Up Google Cloud Migration, Looking Ahead to Machine Learning

Mitch Wagner
12/20/2016

After stepping on a rake in a privacy fiasco last week, Evernote is looking ahead to finishing its cloud migration, and revving up machine learning and natural language processing to improve the service for users.

With the days ticking down on the calendar, Evernote expects to hit its self-imposed deadline and complete migration by year's end from its own data centers to Google Cloud, Evernote Corp. CTO Anirban Kundu tells Light Reading.

Evernote announced its plans to migrate in October, citing desires to cut costs, speed upgrades and improve scalability. (See Why the Evernote Elephant Packed Its Trunk for Google Cloud.)

The migration takes three parts: Incoming network requests need to be redirected to the Google Cloud Platform; about 4.5 petabytes of user content, including notes and attachments, need to be relocated; and Evernote needed to make some software changes to get to the cloud, Kundu says.

Software changes include transitioning data form blob stores to Google Cloud Storage, and making use of upgraded versions of Pub/Sub and other services available from Google, he says.

Evernote has two data centers, which are leased. While it retains a small portion of operations in those data centers, 99% of the service is moving to Google Cloud, Kundu says.

The migration required Evernote to learn new methods of user management, separating production versus development and access control, he says.

Evernote anticipates that new machine learning technologies, enabled by Google Cloud, will help make the service more useful to users.

For example, many people store travel itineraries in Evernote, and the company hopes machine learning will be able to identify notes related to travel itineraries, and surface that information to the user in the most convenient format, time and location. Today, a user viewing notes in a snippet view sees a text excerpt of the note; instead, the user might see a short summary of a travel itinerary. When at an airport, the mobile Evernote app might show notes related to the itinerary first, rather than seeing notes in the default chronological order. And Evernote might automatically inform the user of a delayed flight, Kundu says.

Also, many people store meeting notes in Evernote; the service might automatically identify to-dos and action items, determine who those actions were assigned to and ping the user how the action should be handled, Kundu says.

Not on the table: Using machine learning to sell products or serve up ads. "We are looking at this exercise from a 100% user benefit," Kundu said. The company generates all its revenue from user subscriptions, both from individuals and from enterprise licenses.

Evernote's reliance on subscriptions -- and its attempts to break into the enterprise market -- make last week's privacy snafus particularly problematic.

Early last week, Evernote announced it would change its privacy policy next month, to give some employees the ability to view some user notes, to correct the machine learning algorithms. Users reacted angrily on social media, with some saying they planned to cancel their accounts.


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Following the initial furor, Evernote posted not one, not two, but three separate updates walking the announcement back.

Ouch
This is Evernote over the past week and a half.
This is Evernote over the past week and a half.

Evernote at first clarified that notes viewed by employees would be anonymized to protect users. Then it decided to cancel the privacy change entirely, saying it would no longer allow employees to read notes except when legally required do to so, such as in cases where Evernote receives a subpoena or court order or needs to prevent or mitigate violations to terms of service -- standard for cloud providers.

According to a blog post by CEO Chris O'Neill on Monday, Evernote plans to upgrade its internal privacy controls and processes. "While I'm confident that our existing controls provide a level of security comparable with other cloud providers, it has become clear to me that parity is not enough," O'Neill says. "Our goal should be to lead the thinking in this area, as new technologies continually challenge society's understanding and expectations of what privacy is and should be."

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— Mitch Wagner, Follow me on TwitterVisit my LinkedIn profile, Editor, Light Reading Enterprise Cloud

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kq4ym
kq4ym
1/7/2017 | 5:30:43 PM
Re: Cost
Yes, maybe even the cloud move won't be enough for now, but they've certainly had their share of "changes" lately with the privacy issue not being the least of the worries. I've had the free versions but don't really even use them. So hopefully they're figuring out ways to increase revenue and decrease costs effectively.
wanlord
wanlord
12/25/2016 | 9:49:47 PM
Re: Cost
Long term strategy is to be more attractive to Google by running the infra on GCP so they can get bought and be another "E" in Alphabet.
Owner11326
Owner11326
12/21/2016 | 12:30:09 PM
Evernote not suited for enterprise
Until Evernote starts encrypting stored clouf data I don't see how any enterprise can consider it.
mendyk
mendyk
12/21/2016 | 11:36:14 AM
Re: Cost
I guess that if machines can learn, CEOs can learn, too. Although that may be a tougher nut to crack. Great graphic, by the way.
Mitch Wagner
Mitch Wagner
12/20/2016 | 9:01:48 PM
Re: Cost
Long-term vision? They make money from user subscriptions. I pay to use the service. 

They hope to entice enterprises to pony up to use Evernote as a collaboration and information storage service. Quite candidly, it's tough to see a lot of companies doing that, not with Microsoft and Google as an alternative. 

Being acquired by Google seems like a distinct possibility. 
danielcawrey
danielcawrey
12/20/2016 | 6:23:15 PM
Cost
I'm sure the move to Google is a cost-savings move. I applaud that for Evernote, because honestly I'm not sure how the company is going to make money long term. I use the image app Skitch, but I've never paid to use it for more than the free version. What's the long term vision for this company?
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