Say what you like about Google (and most people do, while using its services every day), but it knows how to branch out and defy convention.
The latest move that has people asking "WTF?" is its new relationship with online storage specialist Box Inc., whereby the web services giant's suite of Google Doc applications will be available for enterprises to use within Box's cloud environment. That defies conventional partnership practice because Google offers the ability for enterprise users to do the same thing in Google's own cloud -- in effect, it is partnering with a rival.
But, as this Business Insider article explains, Google (Nasdaq: GOOG) is seeking any avenue to make its apps the ones that companies use the most and, ultimately, prefer over alternatives. Remind you of another large tech company (called Microsoft)?
The point is, Google is playing nice with anyone that can help it extend its reach and become even more pervasive and is using a) the cloud, and b) collaboration to achieve that goal. That's a lesson that just about every company in tech could learn from, though for some it will be much harder to embrace than it is for others.
Re: There is no box I think what attracts Google to Box is the impressive list of enterprise customers it has. Anybody can do storage, but this is about apps that provide collobaration, workflow, etc., and ease of integration with enterprises that don't want to manage their own storage solution, so they build API's into Box and use them instead.
There is no box Cloud computing interoperability for consumer services sounds like a great move to me. I personally haven't used Google Drive or Box in a while for any meaningful storage. I'm sure there are plenty of folks who use both services and would like to access content more easily.
The optical components specialist had its world turned upside down by the US ban on selling tech to Huawei. Can it regain its feet? Might it even get swallowed up in further components sector consolidation?
The big noise in Barcelona was, of course, anything and everything to do with 5G, but in the background there were signs that some companies are embracing the potential of the public cloud as they determine their next-generation technology and services strategies.