& cplSiteName &

Is Twitter Pivoting to Live Video?

Mitch Wagner
8/4/2017
50%
50%

Twitter COO Anthony Noto, a former Goldman Sachs banker, is the real top dog at Twitter, and he plans to turn the company around with a risky plan to focus on live video, including sports, financial news and political debates, according to a report.

With founder and CEO Jack Dorsey splitting his time between Twitter Inc. and the other company he co-founded, Square, the ex-Goldman backer is the "de facto day-to-day leader as Twitter attempts to fix its ailing business," writes Julie Bort on Business Insider.

Noto wants Twitter to deliver 24x7 live video, to become the places where people watch breaking news and discuss it, rather than Twitter being a competitor to Facebook.

"If Noto's strategy ultimately succeeds, he will have led one of the greatest Silicon Valley comeback stories of all time," Bort says.

And that's understating the matter.

Despite attention from Donald Trump, his opponents and celebrities galore, Twitter has simply been unable to grow. In its second-quarter results, released late last month, Twitter reported 328 million monthly active users, flat sequentially, with falling revenue and widening net loss.

And the previous quarter was dismal too. (See RIP Twitter. It's Walking Dead.)

Bort describes Noto as a "wartime CEO" and former Army Ranger with a driven work ethic. He commuted between New York and San Francisco for a year, catching the late Friday flight home to be with his family in New York every Friday night, and taking the six-hour red-eye back on Monday morning, often beating then-CEO Dick Costolo to work.

If Noto succeeds, the results will be staggering.

Start with cord-cutting. The trend of cutting cable service is already growing; people hang on mainly for live video, particularly sports. (Although recently millennials are discovering over-the-air TV is a thing.) (See Cord-Cutting Hits New Heights)


Keep up with the latest enterprise cloud news and insights. Sign up for the weekly Enterprise Cloud News newsletter.


Live video could be a step in the direction of Twitter discovering it isn't just a social network, or messaging platform, or video platform -- it's all those things, and more. It's a real-time cloud communications platform, and could be used for a wide variety of services requiring zero latency and simultaneous information delivery, including Internet of Things and virtual reality. (See Twitter's the Next Hypercloud Star (No Joke).)

But Twitter needs to walk before it runs -- before the bird flies, you might say. It needs to show it's growing its user base and revenue. And live streaming video is a great way to deliver those results.

Besides, it couldn't hurt. Because Twitter right now is living on borrowed time. Wall Street demands growth from tech companies, and Twitter just isn't delivering.

— Mitch Wagner Follow me on Twitter Visit my LinkedIn profile Visit my blog Friend me on Facebook Editor, Enterprise Cloud News

(9)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from Wagner’s Ring
IBM and Cisco are working with Europe's largest port to reduce fuel consumption and other costs and improve safety.
In which we receive an alarming email from Oracle.
SD-WAN is about more than saving money – it also provides application delivery, insights and reliability. Find out more in this podcast sponsored by Citrix.
Platform is designed to enable enterprises to build big data analytics apps that move easily between public and private clouds.
Buying Evident.io extends Palo Alto's portfolio with API-based security capabilities and compliance automation.
Featured Video
From The Founder
John Chambers is still as passionate about business and innovation as he ever was at Cisco, finds Steve Saunders.
Flash Poll
Upcoming Live Events
June 26, 2018, Nice, France
September 12, 2018, Los Angeles, CA
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 17, 2018, Chicago, Illinois
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
NFV Is Down but Not Out
Iain Morris, News Editor, 5/22/2018
Trump Denies ZTE Deal, Faces Senate Backlash
Dan Jones, Mobile Editor, 5/22/2018
What VeloCloud Cost VMware
Phil Harvey, US News Editor, 5/21/2018
5G in the USA: A Post-BCE Update
Dan Jones, Mobile Editor, 5/23/2018
Vanquished in Video, Verizon Admits OTT Defeat
Mari Silbey, Senior Editor, Cable/Video, 5/23/2018
Animals with Phones
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed