Corporate Blog Bog
2:40 PM -- I have a few dozen corporate blogs in my RSS news reader, and most of them follow a familiar pattern:
But I've just noticed that a few days ago, the Tellabs blog had a new post -- a code test, of sorts. Might this mean The New Life is about to be re-inspired? Or did it move to Facebook and forget to tell us?
— Phil Harvey, Editor-in-Chief, Light Reading
- Huge activity at launch. Lots of people contribute. Lots of buzz.
- Moderate activity a few months later. The bylines dwindle to one or two folks who "sold" the blog to their bosses.
- Then all the blogging stops when the budget gets cut, or the marketing staff realizes that the job of a professional writer is -- shock! -- actually a bit more difficult than Hunter S. Thompson may have led us to believe.
But I've just noticed that a few days ago, the Tellabs blog had a new post -- a code test, of sorts. Might this mean The New Life is about to be re-inspired? Or did it move to Facebook and forget to tell us?
— Phil Harvey, Editor-in-Chief, Light Reading
