Optical/IP Networks

Corporate Blog Bog

2:40 PM -- I have a few dozen corporate blogs in my RSS news reader, and most of them follow a familiar pattern:

  1. Huge activity at launch. Lots of people contribute. Lots of buzz.
  2. Moderate activity a few months later. The bylines dwindle to one or two folks who "sold" the blog to their bosses.
  3. Then all the blogging stops when the budget gets cut, or the marketing staff realizes that the job of a professional writer is -- shock! -- actually a bit more difficult than Hunter S. Thompson may have led us to believe.
The Tellabs Inc. (Nasdaq: TLAB; Frankfurt: BTLA) corporate blog, Inspire The New Life site, followed Step One in May 2008, then skipped straight to Step Three in August 2008.

But I've just noticed that a few days ago, the Tellabs blog had a new post -- a code test, of sorts. Might this mean The New Life is about to be re-inspired? Or did it move to Facebook and forget to tell us?

— Phil Harvey, Editor-in-Chief, Light Reading

Sign In