2:40 PM Tellabs could be inspiring The New Life

Phil Harvey, Editor-in-Chief

April 6, 2009

1 Min Read
Corporate Blog Bog

2:40 PM -- I have a few dozen corporate blogs in my RSS news reader, and most of them follow a familiar pattern:

  1. Huge activity at launch. Lots of people contribute. Lots of buzz.

  2. Moderate activity a few months later. The bylines dwindle to one or two folks who "sold" the blog to their bosses.

  3. Then all the blogging stops when the budget gets cut, or the marketing staff realizes that the job of a professional writer is -- shock! -- actually a bit more difficult than Hunter S. Thompson may have led us to believe.

The Tellabs Inc. (Nasdaq: TLAB; Frankfurt: BTLA) corporate blog, Inspire The New Life site, followed Step One in May 2008, then skipped straight to Step Three in August 2008.

But I've just noticed that a few days ago, the Tellabs blog had a new post -- a code test, of sorts. Might this mean The New Life is about to be re-inspired? Or did it move to Facebook and forget to tell us?

— Phil Harvey, Editor-in-Chief, Light Reading

About the Author(s)

Phil Harvey

Editor-in-Chief, Light Reading

Phil Harvey has been a Light Reading writer and editor for more than 18 years combined. He began his second tour as the site's chief editor in April 2020.

His interest in speed and scale means he often covers optical networking and the foundational technologies powering the modern Internet.

Harvey covered networking, Internet infrastructure and dot-com mania in the late 90s for Silicon Valley magazines like UPSIDE and Red Herring before joining Light Reading (for the first time) in late 2000.

After moving to the Republic of Texas, Harvey spent eight years as a contributing tech writer for D CEO magazine, producing columns about tech advances in everything from supercomputing to cellphone recycling.

Harvey is an avid photographer and camera collector – if you accept that compulsive shopping and "collecting" are the same.

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like