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Carrier Swaps in ADVA

Light Reading
News Analysis
Light Reading
1/15/2002

ADVA AG Optical Networking (Frankfurt: ADV) will announce today that it's been chosen to supply the DWDM metro transport platform of Texas-based GigX Communications, a startup metro transport carrier.

The announcement is the latest of several touted by ADVA as evidence of its growing presence in core metro networks. The company has had a strong presence in the European market and looks to be branching out now around the globe (see German Companies Seek Access and ADVA and Siemens Team Up). The company announced last week that Brasil Telecom will be using its gear to establish a storage network to back up data at the Brazilian Central Bank.

In GigX's network, ADVA's FSP 3000 will mostly be used to supply Sonet and transparent wavelength services in the Houston area. ADVA also hints its gear will be the backbone of a bandwidth trading venture GigX's CEO, Timothy Broadous, has spoken about publicly in the past. (GiGX did not get back to us to confirm this plan today, however.)

In an interesting twist, ADVA apparently stands to displace Sorrento Networks Corp. (Nasdaq: FIBR) on the startup carrier's network.

GigX confirmed this Monday. "Yes, it is true. We are considering changing our platform," said GigX general manager Heimir Eidskrem. When pressed, he said he "preferred not to say" why the change is being considered.

GigX also reportedly tested gear from Ciena Corp. (Nasdaq: CIEN) and Cisco Systems Inc. (Nasdaq: CSCO) but apparently didn't get anything installed from those vendors on its network.

A spokesman for Sorrento said he had no knowledge that GigX had changed its mind about using the company's gear. Back in June, Sorrento boasted of its GigX contract (see GigX Deploys Sorrento GigaMux).

Chances are, however, that if ADVA indeed replaces Sorrento on the GigX network, it won't be the end of the world. For one thing, GigX is a new carrier, still proving itself as an alternative to expensive RBOC leased lines in metro networks.

Meanwhile, another startup carrier, Looking Glass Networks, which is making its first public announcement as a facilities-based metro carrier's carrier today (more on that later), says it's content so far with the performance of Sorrento's kit on its metro facilities, which also are based on the ONS 15454 platform from Cisco.

"We're quite happy [with Sorrento] so far," says Sunit Patel, Looking Glass's CFO. "Of course, it's still early."

— Mary Jander, Senior Editor, Light Reading
http://www.lightreading.com

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bcbothun
bcbothun
12/4/2012 | 11:04:26 PM
re: Carrier Swaps in ADVA
Notice that LR uses Past Tense "displaced" while the company GM uses Present Cont. "are considering". Is LR assuming this is a done deal since the GM didn't actually say that it was?

"In an interesting twist, ADVA apparently displaced Sorrento Networks Corp. (Nasdaq: FIBR - message board) on the startup carrier's network.

GigX confirmed this Monday. "Yes, it is true. We are considering changing our platform," said GigX general manager Heimir Eidskrem. When pressed, he said he "preferred not to say" why the change is being considered. "
johnjohn
johnjohn
12/4/2012 | 11:04:26 PM
re: Carrier Swaps in ADVA
What does the decision by GigX say about Sorrento?
StartUpGuy1
StartUpGuy1
12/4/2012 | 11:04:25 PM
re: Carrier Swaps in ADVA
It says nothing about Sorrento. I have dealt with GigX and Mr. Broadus in the past. GigX gave a 2 million dollar PO to LuxN over a year ago for DWDM gear and they bought NOTHING!!!!.

Sorrento is lucky not to be dealing with them. Also, the ADVA team that did this deal in Texas is the same one that did the deal for LuxN with GigX.

Same old story... New Vendor
2cents
2cents
12/4/2012 | 11:04:24 PM
re: Carrier Swaps in ADVA
Maybe Sorrento coudn't support all the protocols required for storage networking. IBM has one called "ISC", a derivative of Fibre Channel, that they use in their Parallel Sysplex, which is part of many storage networks. ISC is somewhat tricky to interface with. The only DWDM product that I know has it working is Nortel's OPTera Metro 5200. Maybe Adva got it working too and scooped the contract from Sorrento.
lo_mein_noodles
lo_mein_noodles
12/4/2012 | 11:04:24 PM
re: Carrier Swaps in ADVA
Opticaluser....let's see if the LR boys smell blood in the water from that comment. It will be tough, both ADVA and Luxn advertise on this site. Which vendor will they get mad? My money says neither. They won't do any follow up.
Same old Story.... different advertiser.
BasementDweller
BasementDweller
12/4/2012 | 11:04:14 PM
re: Carrier Swaps in ADVA
It's not hard to switch vendors, when you don't really buy anything. LuxN and SORRENTO have $M dollar POs but no revenue to show for it, now ADVA can too. Ask GigX how much network they've built and how much revenue they generated in the past 12 mo's. Bet that dog don't hunt!
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