Monetize and operationalize data for improved contextual care and personalization: CSPs are now able to monitor and measure the customer experience at an unprecedented granular network level and be able to efficiently remediate an individual’s quality of experience, proactively serve up personalized offers and rapidly enable self-service customer care portals for more immediate satisfaction keeping them at par with capabilities offered by digital providers.

Deliver a higher quality experience: Beyond solely looking at Net Promoter scores as a measurement of experience, Guavus’ Customer Experience applications provide context for why a customer is experiencing service in a certain way and defines actions that can be taken in the moment to address service quality.

Drive customer advocacy and increase ARPU: CSPs can easily identify their most profitable customers and provide them with a more personalized service and exceptional experience that is worth talking about.

Generate new revenue streams by monetizing data to 3rd parties for advertising or content personalization: audience segments are qualified in near real-time through dynamic profiling. This helps marketers efficiently reach specific audiences and offer advertisers/partners one of the most accurate audience Data-as-a-Service (DaaS).

Reduce average handle time (AHT), lower mean-time-to-repair (MTTR), increase first call resolution and reduce repeat calls by enabling smarter, more contextual care

Quickly discriminate between network vs. device and customer-centric vs. service-wide problems for smarter triaging and reduced no fault found (NFF) equipment returns

Reduce inbound call volume and ‘bill shock’ by enabling self-service care that allows customers to better understand their usage behaviour at a fine grained level in a way that existing billing and BSS systems can not provide given the growing rate of data usage and complexity of networks.

Easily integrate with existing Customer Support platforms to provide enriched analytics capabilities for maximum flexibility and extensibility

Collect, classify, categorize and understand audience interests as well as their key use of applications, devices, networks and content.

Increase upsell/cross-sell opportunities through accurate and advanced customer profiling

Increase revenue by discovering new customer segments with shared interests

Deliver personalized and consistent subscriber engagement that improves customer retention and grows customer advocacy across multichannel touch points

Monetize data assets with third parties, turning network data into profitable Data-as-a-Service business model

Easily integrate with existing systems through Guavus’ API design, which enables operators to access data through third-party business intelligence tools such as Tableau