GENEVA, Switzerland -- Advanced Digital Broadcast (www.adbglobal.com), a leading supplier of technology to the global digital television industry, today announced the launch of its first high definition interactive digital terrestrial (DTT) set-top box for the Italian retail market that will allow Italian football fans to watch Serie A in high definition as well high definition programs broadcast in the switch-off areas. The i-CAN3810T-HD, marketed under the i-CAN™ brand and distributed in retail outlets throughout the country via ADB’s distribution partner ZAP, will support the Mediaset Premium Pay TV service that is accessed by a pre-paid card or through Easypay, a flexible subscription solution. Mediaset has made significant investments in exclusive content, including Serie A and UEFA Champions League® football rights and original entertainment programming. The launch of the i-CAN 3810T-HD set top box will enable consumers to enjoy Mediaset’s programs with the best TV viewing experience.

“Italian viewers have demonstrated their desire to see premium pay TV content on digital terrestrial TV, and it is natural that they should now want to watch these programs in high definition on their new flatscreen TV sets,” comments Eugenio Pettazzi, Head of Digital Terrestrial Operations at Mediaset. “The i-CAN brand is recognized in Italy for delivering a first rate consumer TV experience: great picture quality, strong interactive features and ease of use. We are very pleased to have ADB and ZAP among our partners to ensure our customers have a choice of great HD set-top boxes to enjoy the Mediaset Premium service.”

Advanced Digital Broadcast (ADB)